Oli and Rebecca run their farm in Slawston near Market Harborough and approached me to examine a suitable e-commerce site to sell their produce. They had already had work done on a new logo and we arrived at a design that complemented the artisanal look they were searching for.
Websites selling cuts of meat rely on appealing photography and so I designed a style and method of capture that they could manage themselves as new products were added. The method uses natural light by placing the products on an old kitchen table in the doorway of a barn. Taken with an iPhone and processed using Pixlr free edition. No studio equipment is required and the pictures can be taken in any weather in the shelter of the barn. Also whilst visiting the farm I was able to capture cameo shots of the area, livestock and the family to use throughout the site.
Like many farms, there are secondary activities and we included these on the site as additional pages explaining Oli’s Farm Consultancy and the Pop Up Camping facility the Lees run throughout August each year.
The food from the farm is delicious and Oli and Rebecca are delightful. I advise anyone to check out their produce.