The Content Marketing Team, Digital Marketing Experts

WordPress Redesign and Development

The Content Marketing Team are successful digital marketing specialists, creating content in the form of news articles, press releases and videos for companies throughout the UK.

The team regularly use WordPress to add content to their client’s websites and when it came time for a new website of their own chose the WordPress platform and due to familiarity with it, built it themselves. Now, this is perfectly doable. The Content Marketing Team successfully built a site, fully Search Engine Optimised, with Blog articles added regularly and which a visitor could, just about, navigate. But it lacked finesse and design. It was hard to navigate, looked bad and was actually quite difficult to read. So they got in touch with me to take a look at it and create a website design that reflected the high quality work that they do there.

I proposed an ‘agency’ style site. A design with impact, not so much that it reduced the clarity of the message and text, but just enough to create an impression.

Following the design phase, I copied their existing site to a development server, leaving the original available for internet visitors, and then rebuilt the whole thing. Keeping the existing content and structure in place. to preserve the valuable work the team had already done and the Search Engine Optimisation throughout the site. Once completed and tested the site was then moved back to the live domain, overwriting the original.

Paula and her team were a pleasure to work with throughout the process and if you are searching for a company that can create content to increase visits to your website, I would definitely get in touch with them.

The Content Marketing Team

Website Features

Introduce yourself and your team to your website visitors. This helps to create a human face and increase trust in your organisation. It also provides a further opportunity to state your message.

Any of these are a good thing for your website. If you have the capacity to create them, or we can create them for you. They add valuable content to your site and can be used very effectively with keyword analysis to generate hits from search engines which gives you more chances of a conversion. Whether they are DIY or from our agency we can design a strategy for your output.

If you regularly want to add to or edit parts or all of your website, you can. We build content management into your website, making it as easy to use. We can then provide training and support including video to remind you how to do it all.

So you have impressed you’re website visitors and they want to get in touch. A simple, on page form provides the opportunity for them to do that right away.

It’s never too soon to start gathering the email addresses of visitors who have engaged with your site. Even if you don’t intend to use them right away. Subtle sign-up forms or bright and engaging pop-ups can be employed to get those precious details. When ready we can design your email campaign or work with what you are already using.

Even if you are not actively selling on your website you might want a product catalogue or a portfolio of projects you have produced to make your audience aware of them. From simple galleries to browse able, filter able product archives with images text, drawings and option tables.

Being found online through search engines is, most often, high on list of requirements. We use SEO analysis during the design stage and then use tools specifically built for this task in order to build a site that is optimised. We advise and assist with other measures you can take to build a profile online for your organisation.

You can build your social, website and online profile with social media links on your website. Big and bold or modest and discreet, to build your community. If you are adding news, product or articles regularly we can add sharing buttons for you or your visitors to add them to favourite social networks with ease, and if it really works for you we can embed your Facebook page or Instagram pictures right into your website.

Your website needs to create a level of trust in the content and your message. One of the best ways to do this is to include testimonials from other customers on your website. We tend to encourage our clients to court reviews from around the web, on Facebook, Google, Trust pilot etc. And will also build self-managed reviews, testimonials and a method of managing them right into their own website.

I would love to hear about your next website project or requirement

More Projects

Contact Us

Get in Touch

Talk to us about your website.

Send a message

Copyright © 2022 onesixone. View Privacy Policy.