The Content Marketing Team are successful digital marketing specialists, creating content in the form of news articles, press releases and videos for companies throughout the UK.
The team regularly use WordPress to add content to their client’s websites and when it came time for a new website of their own chose the WordPress platform and due to familiarity with it, built it themselves. Now, this is perfectly doable. The Content Marketing Team successfully built a site, fully Search Engine Optimised, with Blog articles added regularly and which a visitor could, just about, navigate. But it lacked finesse and design. It was hard to navigate, looked bad and was actually quite difficult to read. So they got in touch with me to take a look at it and create a website design that reflected the high quality work that they do there.
I proposed an ‘agency’ style site. A design with impact, not so much that it reduced the clarity of the message and text, but just enough to create an impression.
Following the design phase, I copied their existing site to a development server, leaving the original available for internet visitors, and then rebuilt the whole thing. Keeping the existing content and structure in place. to preserve the valuable work the team had already done and the Search Engine Optimisation throughout the site. Once completed and tested the site was then moved back to the live domain, overwriting the original.
Paula and her team were a pleasure to work with throughout the process and if you are searching for a company that can create content to increase visits to your website, I would definitely get in touch with them.