Grazers of Ashby Parva, Farm, Shop and eCommerce, Leicestershire

Bespoke WooCommerce (WordPress eCommerce)

This is a great example of a WordPress website growing with the business. Grazers is a beautiful, family-run farm in Leicestershire and they got in touch with me when they decided to launch their farm shop and needed a website to support it with opening hours, price lists, details about their very special products and how to contact and find them.

There was not a lot of time so we took the direction of the graphics from their printed leaflets and quickly crafted a site that reflected the artisanal nature of their products.

Grazers of Ashby Parva Website
The original layout and design for the website home page to help launch Grazers farm shop. Now replaced with an eCommerce focussed layout, look and feel.

The website, coupled with their own social media marketing, developed so much traffic that the decision was soon made to shift the website to a fully transactional eCommerce platform with an integrated click and collect availability calendar. Because this was already a WordPress website the eCommerce functionality could be added to the site without losing the existing website. Keeping initial investment costs to a minimum.

The website has grown considerably and in 2021 the decision was made to tackle design elements of the site to strengthen and support all of the e-Commerce activities.

Grazers have taken in-depth training courses with me so that they can update all of the website content (not just the products) and I continue to maintain the site support them whenever required.

These are incredible products, grown and supplied by a lovely family, with a business that keeps going from strength to strength.

Grazers of Ashby Parva

Website Features

If you have a product that can’t easily be found elsewhere online then your own eCommerce website will allow you to easily and effectively sell your products through your website. We will design and build your catalogue, set up your payments and delivery options, and support and train you or your operators.

Any of these are a good thing for your website. If you have the capacity to create them, or we can create them for you. They add valuable content to your site and can be used very effectively with keyword analysis to generate hits from search engines which gives you more chances of a conversion. Whether they are DIY or from our agency we can design a strategy for your output.

So you have impressed you’re website visitors and they want to get in touch. A simple, on page form provides the opportunity for them to do that right away.

Whether you have one location for your business, or many locations, you usually want yo make it easy for people to find you. For a multi location organisation a method of managing all of your Google Maps, Addresses and Contact Details can be built right into WordPress, making all of this as simple as can be.

You can build your social, website and online profile with social media links on your website. Big and bold or modest and discreet, to build your community. If you are adding news, product or articles regularly we can add sharing buttons for you or your visitors to add them to favourite social networks with ease, and if it really works for you we can embed your Facebook page or Instagram pictures right into your website.

If you regularly want to add to or edit parts or all of your website, you can. We build content management into your website, making it as easy to use. We can then provide training and support including video to remind you how to do it all.

Your website needs to create a level of trust in the content and your message. One of the best ways to do this is to include testimonials from other customers on your website. We tend to encourage our clients to court reviews from around the web, on Facebook, Google, Trust pilot etc. And will also build self-managed reviews, testimonials and a method of managing them right into their own website.

Used well, video can convey a great deal of information in a short amount of time. Ideal for product explanations, perfect for tours. Your videos, or videos we create for you can be added to your website to tell your story.

Introduce yourself and your team to your website visitors. This helps to create a human face and increase trust in your organisation. It also provides a further opportunity to state your message.

“incredible products, grown and supplied by a lovely family, with a business that keeps going from strength to strength”

Grazers of Ashby Parva

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