Eyebrook Wild Bird Feeds, Garden bird seed from rectory farm

Ecommerce Design & Development

When Eyebrook approached me to examine their current website they already had a successful e-commerce store trading online for the past 8 years. But the success had outgrown the capabilities of their current site and so I proposed a complete redesign and shift to WordPress and WooCommerce to power both their blogging and e-commerce requirements.

Generally speaking, Eyebrooks customers are of an older age group and so the site design and layout needed to be sympathetic to this demographic and follow a number of key rules:

  • Retain the blue colour and similar typeface to keep the site familiar for returning visitors
  • To use clear and readable fonts throughout, with high contrast for accessibility
  • Signpost navigation of the site in a non-intrusive way
  • Make shopping and purchasing steps obvious and easy to follow with clear confirmations along the way

Since the site went live I have continued to extend the functionality of the site along with the expanding commercial needs of Eyebrook, a wonderful family-run farming business that I can’t wait to visit someday. I have been promised a home-cooked lunch from the farm cafe when I do…

Eyebrook Wild Bird Feeds

Website Features

Introduce yourself and your team to your website visitors. This helps to create a human face and increase trust in your organisation. It also provides a further opportunity to state your message.

Any of these are a good thing for your website. If you have the capacity to create them, or we can create them for you. They add valuable content to your site and can be used very effectively with keyword analysis to generate hits from search engines which gives you more chances of a conversion. Whether they are DIY or from our agency we can design a strategy for your output.

If you regularly want to add to or edit parts or all of your website, you can. We build content management into your website, making it as easy to use. We can then provide training and support including video to remind you how to do it all.

If you have a product that can’t easily be found elsewhere online then your own eCommerce website will allow you to easily and effectively sell your products through your website. We will design and build your catalogue, set up your payments and delivery options, and support and train you or your operators.

So you have impressed you’re website visitors and they want to get in touch. A simple, on page form provides the opportunity for them to do that right away.

Whether you have one location for your business, or many locations, you usually want yo make it easy for people to find you. For a multi location organisation a method of managing all of your Google Maps, Addresses and Contact Details can be built right into WordPress, making all of this as simple as can be.

It’s never too soon to start gathering the email addresses of visitors who have engaged with your site. Even if you don’t intend to use them right away. Subtle sign-up forms or bright and engaging pop-ups can be employed to get those precious details. When ready we can design your email campaign or work with what you are already using.

You can build your social, website and online profile with social media links on your website. Big and bold or modest and discreet, to build your community. If you are adding news, product or articles regularly we can add sharing buttons for you or your visitors to add them to favourite social networks with ease, and if it really works for you we can embed your Facebook page or Instagram pictures right into your website.

I would love to hear about your next website project or requirement

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