We were originally approached by Sibbertoft Manor to look after an existing WordPress website that another design agency had created in 2013 before unfortunately shutting down. After sorting out the (many) technical issues on the site we continued to maintain the existing site for Sibbertoft Manor.
For various reasons, there is currently a vast shortage of nurses in this country and Sibbertoft Manor asked if I could help in their recruitment drive. We decided on Facebook and Google marketing to drive traffic, but the existing website didn’t have a strong enough strategy or coherent path for visitors to follow. It also looked quite dated. We came up with a proposal on a complete overhaul on how to make Careers a cornerstone of the site without it dominating and also updating elements of the site that the residents enjoy using such as the Events Planner whilst providing a fresh take on the look and feel.
We are happy to see this site now in place, supporting this really quite amazing and exceptional care home.