AB HR had an existing WordPress website at the time I was approached to take a look at this project. They had just hired a Search Engine Optimisation consultant and wanted to know if the results of the optimisation studies could be tied into their existing design.
This would have been feasible but whilst looking closely at the look and feel we discovered a number of problems and AB HR let me know they were of a mind to freshen things up on the site.
The SEO consultant established the content on the site and invited me to build the design around the content required.
We took an entirely different approach, away from the stiff and corporate style they had originally and transitioned the design to a humanist Corporate Memphis style. Using illustrations to decorate and describe the cornerstone page content and friendly, geometric typefaces to continue the humanist feel. For the News and Blog insights of the website, we use photographic images. To rely on illustrations for each article would have been too time-consuming and risk missing the boat on time-sensitive postings.
The website is kept up to date with regular blog posts and the location and service-based SEO has brought about exactly the results the clients desired, making them and their services rank very high in searches.