AB HR Solutions, Human Resource Support Devon | Cornwall | Plymouth | South West

WordPress ReDesign and SEO

AB HR had an existing WordPress website at the time I was approached to take a look at this project. They had just hired a Search Engine Optimisation consultant and wanted to know if the results of the optimisation studies could be tied into their existing design.

This would have been feasible but whilst looking closely at the look and feel we discovered a number of problems and AB HR let me know they were of a mind to freshen things up on the site.

The SEO consultant established the content on the site and invited me to build the design around the content required.

We took an entirely different approach, away from the stiff and corporate style they had originally and transitioned the design to a humanist Corporate Memphis style. Using illustrations to decorate and describe the cornerstone page content and friendly, geometric typefaces to continue the humanist feel. For the News and Blog insights of the website, we use photographic images. To rely on illustrations for each article would have been too time-consuming and risk missing the boat on time-sensitive postings.

The website is kept up to date with regular blog posts and the location and service-based SEO has brought about exactly the results the clients desired, making them and their services rank very high in searches.

 

AB HR Solutions

Website Features

Introduce yourself and your team to your website visitors. This helps to create a human face and increase trust in your organisation. It also provides a further opportunity to state your message.

Any of these are a good thing for your website. If you have the capacity to create them, or we can create them for you. They add valuable content to your site and can be used very effectively with keyword analysis to generate hits from search engines which gives you more chances of a conversion. Whether they are DIY or from our agency we can design a strategy for your output.

Whether you have one location for your business, or many locations, you usually want yo make it easy for people to find you. For a multi location organisation a method of managing all of your Google Maps, Addresses and Contact Details can be built right into WordPress, making all of this as simple as can be.

Being found online through search engines is, most often, high on list of requirements. We use SEO analysis during the design stage and then use tools specifically built for this task in order to build a site that is optimised. We advise and assist with other measures you can take to build a profile online for your organisation.

Your website tells a story. Whatever form that comes in. The actual content, which is, images, text, illustrations and videos must be created or already exist. We will always examine what is necessary and where it will come from. Equipped with the content we need, even if it means we create it for you, we can tell your story on your website.

You can build your social, website and online profile with social media links on your website. Big and bold or modest and discreet, to build your community. If you are adding news, product or articles regularly we can add sharing buttons for you or your visitors to add them to favourite social networks with ease, and if it really works for you we can embed your Facebook page or Instagram pictures right into your website.

I would love to hear about your next website project or requirement

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